A Journey Through Vietnam's Whispered Wonders: Hidden Gems Off the Beaten Path

Landing in Hanoi on a warm August morning in 2025, I felt the pulse of Vietnam's vibrant capital, a city that seemed to hum with secrets beyond its crowded tourist trails. Vietnam, with its patchwork of emerald rice fields, mist-covered mountains, and turquoise shores, has long drawn adventurers. Yet, I craved something different—not the postcard-perfect Ha Long Bay or the glowing lanterns of Hoi An, but the quiet corners where the country's soul shines brightest. With a backpack, a rented motorbike, and an appetite for discovery, I set off on a month-long journey from north to south, chasing Vietnam's hidden gems. What unfolded was a tapestry of breathtaking landscapes, heartfelt hospitality, and moments that reminded me why travel is about forging your own path.

The adventure kicked off in the rugged north, where the air sharpens and the terrain turns wild. My first stop was Ha Giang Province, a remote frontier nestled against the Chinese border. Unlike the polished tourist hub of Sapa, Ha Giang feels untamed, with serpentine roads like the Ma Pi Leng Pass plunging into deep valleys. Renting a scooter in Ha Giang town—after securing an international driving license and packing rain gear for unpredictable showers—I wove through golden rice terraces glowing under the late afternoon sun. In minority villages of the Hmong and Dao, I found warmth in simple homestays, sipping rice wine under a canopy of stars while learning about intricate textiles and timeless traditions. Ha Giang's magic lies in its raw, frontier spirit: fewer tourists mean authentic encounters, and hikes through limestone peaks offer solitude amid nature's majesty. For motorbike enthusiasts, it's a dream, though border area permits are a must.

Heading southeast, I arrived at Ba Be National Park in Bac Kan Province, a tranquil oasis often eclipsed by more famous northern destinations. Here, three interconnected lakes—aptly named Ba Be, meaning "three bays"—shimmer amid forested karst hills, creating a serene playground for kayaking and boat trips. Staying in a Tay minority homestay in Pac Ngoi village, I woke to the cries of crested serpent eagles and glimpsed langur monkeys swinging through the treetops. Trails led to remote Hmong settlements and waterfalls spilling into emerald pools. Ba Be's allure is its untouched feel—home to black bears and pangolins, with few visitors to disrupt the peace. A bus from Hanoi (about five hours via Cho Don) brought me here, and a guided boat tour to Dau Dang Waterfall was well worth it. Homestays, including meals, cost around 500,000 VND per night.

Further northwest, Pu Luong Nature Reserve in Thanh Hoa Province stole my heart. This emerald valley, woven with bamboo groves and cascading waterfalls, is a trekker's paradise far from the tourist throngs. I joined a multi-day hike through Thai minority villages, crossing rickety suspension bridges over rushing rivers and cycling dirt paths framed by rice terraces. Rustic stilt-house homestays, complete with mosquito nets and communal dinners of grilled fish and sticky rice, felt like stepping into another world. Pu Luong's biodiversity—fluttering butterflies and rare orchids—adds enchantment, while its off-the-grid vibe feels like a well-kept secret. Visiting during the harvest season (September to October) paints the valley in vibrant greens and golds. Booking eco-lodges ahead ensures a sustainable stay.

Central Vietnam beckoned next, drawing me to Phong Nha-Ke Bang National Park, a UNESCO-listed wonderland of caves that remains surprisingly under-visited. While the world's largest cave, Hang Son Doong, demands a costly expedition, more accessible treasures like Paradise Cave and Hang En deliver adventure without breaking the bank. Trekking into Hang En, I camped on an underground beach beneath a starlit skylight, the cave's echoes amplifying the drip of stalactites. Ziplining over rivers and boating through caverns felt like a scene from an adventure film. The park's controlled access keeps it pristine and uncrowded, making it a haven for explorers. Based in Phong Nha town, I found budget cave tours starting at 1,000,000 VND—sturdy shoes are a must for slippery paths.

Southward, Bach Ma National Park near Hue offered a misty retreat. Once a French hill station, this cloud-forest sanctuary brims with hiking trails leading to viewpoints like Do Quyen Waterfall, where rhododendrons bloom vibrantly in spring. Wandering through vine-covered colonial ruins, I spotted birds like the crested argus amid the fog. Bach Ma's quiet trails and rich biodiversity set it apart from Hue's imperial bustle. Nearby, the Tomb of Empress Thánh Cung Lăng Tư Minh, a lesser-visited royal site adorned with intricate carvings, added a historical whisper. A jeep for the steep ascent to Bach Ma is recommended; entry costs just 40,000 VND.

The journey ended in the south at the Con Dao Islands, a secluded archipelago far from Phu Quoc's resort-packed shores. These 16 isles boast untouched beaches like Dam Trau, where I snorkeled among coral reefs teeming with sea turtles. The islands' somber history as a French and American prison adds depth—visiting Phu Hai Prison museum was a poignant experience. Yet, the real draw is the solitude: empty sands, fresh seafood shacks, and dive sites with shipwrecks. Flights from Ho Chi Minh City are frequent and affordable, and renting a bike to explore keeps things simple. Visiting outside peak season ensures maximum tranquility.

As I left Ho Chi Minh City, Vietnam's hidden gems lingered in my mind—intimate, unspoiled, and deeply connective. From northern peaks to southern shores, these places offered not just beauty, but bonds with nature, history, and people that mass tourism often overshadows. For travelers, sustainable choices—supporting local homestays, minimizing plastic, and respecting cultural norms—amplify the experience. Vietnam rewards those who wander off the beaten path.

Comparing the Indian Rupee (INR) with the Vietnamese Dong (VND)

For Indian travelers budgeting their Vietnamese adventures, understanding the Indian Rupee (INR) to Vietnamese Dong (VND) exchange is key. As of August 2025, 1 INR equals roughly 300 VND, making Vietnam a budget-friendly destination. A bowl of pho costs about 50,000 VND (167 INR), and homestays average 300,000 VND per night (1,000 INR), stretching rupees further than in pricier locales. The dong's high denominations—think millions for a meal—can be disorienting compared to the rupee's simpler scale. While both currencies face inflation, the VND holds steadier against the USD. For the best rates, use apps like XE or Wise for transfers and opt for ATMs over exchange counters. With 300 VND per rupee, your budget fuels unforgettable explorations of Vietnam's hidden treasures.

Swadeshi 2.0: LPU’s Bold Ban on Coca-Cola, Pepsi Sparks a Movement for Indian Self-Reliance

In a striking act of economic defiance, Lovely Professional University (LPU) in Punjab has taken a stand that's reverberating across India. On August 27, 2025, the university's Founder-Chancellor and Aam Aadmi Party Rajya Sabha MP, Dr. Ashok Kumar Mittal, announced a complete ban on American soft drinks, including giants like Coca-Cola and Pepsi, from the sprawling LPU campus. This isn't just about soda—it's a symbolic salvo in a brewing trade war, a modern revival of the historic Swadeshi movement dubbed Swadeshi 2.0. With over 40,000 students, LPU's bold move is a clarion call for self-reliance and a protest against the United States' recent 50% tariff hike on Indian exports. As the nation watches, the question looms: will others join this fiery movement?

A Protest Brewed in Patriotism

The catalyst for LPU's dramatic decision was the U.S. government's decision to double tariffs on Indian goods, a move that Dr. Mittal has called hypocrisy and bullying. The tariffs, which took effect on August 27, 2025, under an executive order from U.S. President Donald Trump, raised duties to a staggering 50%—one of the highest imposed on any country. Dr. Mittal, speaking at Delhi's Constitution Club, didn't mince words: India will not bow down to unfair diktats. By banning American soft drinks at LPU, we're sending a clear message to the world.

This isn't just a campus policy—it's a calculated act of economic nationalism. Dr. Mittal draws inspiration from the 1905 Swadeshi movement, when Indian leaders like Bal Gangadhar Tilak and Lala Lajpat Rai rallied against British goods to assert self-reliance under colonial rule. If our forefathers could do it under oppression, why can't we do it today? he asked, urging Indians to prioritize domestic products in the face of what he sees as unjust trade practices.

Swadeshi 2.0: A Modern Call to Action

LPU's ban is more than symbolic—it's the launchpad for Swadeshi 2.0, a nationwide campaign to promote Indian goods and challenge global economic pressures. Dr. Mittal's open letter to President Trump, penned on August 7, 2025, laid bare his grievances: You called India a dead economy, yet this dead economy is the fourth largest in the world, soon to be third, and growing faster than any major nation. He pointed out the irony of the U.S. criticizing India's energy imports from Russia while continuing its own trade with Moscow.

The ban, which includes Coca-Cola, Pepsi, Sprite, and other U.S.-branded beverages, was enforced immediately across LPU's campus, home to one of India's largest student bodies. The move has sparked a wave of support, with students, faculty, and even public figures like Patanjali's Baba Ramdev rallying behind it. Ramdev has gone further, calling for a broader boycott of American brands like McDonald's and KFC, framing it as a way to pressure the U.S. to rethink its tariff policies.

The Bigger Picture: Trade Tensions and Economic Resilience

The U.S. tariff hike, part of a broader trade row, stems from tensions over India's strategic autonomy, particularly its continued purchase of Russian oil amid Western sanctions. India, however, remains steadfast. With exports to the U.S. valued at $87.4 billion in 2024 but constituting only 2% of its GDP, India's economy is driven largely by domestic consumption—around 60% of GDP. Economists estimate the tariffs may shave off just 0.2% to 0.9% of India's GDP, a hit the nation is well-equipped to absorb, thanks to robust domestic markets and ongoing reforms like GST restructuring.

Prime Minister Narendra Modi has also weighed in, emphasizing that India will not compromise on the interests of its farmers and small-scale industries. We will bear the economic pressure, he declared, while urging citizens to buy local. LPU's boycott aligns perfectly with this ethos, amplifying the government's push for Atmanirbhar Bharat (Self-Reliant India).

A Ripple Effect?

LPU's stand has ignited a spark, with students and faculty expressing pride in the university's bold stance. Social media is abuzz, as young Indians rally around the cause. Dr. Mittal's warning on X—If the U.S. goes ahead with 50% tariffs, LPU will not sit quietly—has garnered global attention, with messages of support pouring in from across India and beyond.

But will other universities and institutions follow suit? The move has already inspired debate, with some youth organizations and universities considering similar restrictions on American products. Baba Ramdev's call for a wider boycott suggests that Swadeshi 2.0 could snowball into a larger movement, potentially impacting U.S. brands' $80 billion-plus market in India. Yet, critics argue that boycotts risk escalating trade tensions and could disrupt India's global integration. The Logical Indian, for instance, advocates for a balance between economic nationalism and constructive international dialogue.

Should Others Join the Movement?

LPU's ban is a powerful statement, but it raises a bigger question: should other institutions join Swadeshi 2.0? On one hand, a collective boycott could amplify India's negotiating power, sending a strong signal to global powers that the nation won't tolerate unfair trade practices. It could also boost Indian brands, aligning with the StartupIndia and Make in India initiatives that promote local innovation. On the other hand, widespread boycotts could strain diplomatic ties and affect industries reliant on U.S. partnerships, from tech to education.

For students, the ban resonates as a call to action. It's not just about cola—it's about standing up for our country, says Priya Sharma, a third-year LPU student. Faculty members echo this sentiment, seeing the move as a way to instill pride in Indian products among the youth. But the challenge lies in sustaining momentum. The 1905 Swadeshi movement succeeded because it united millions; for Swadeshi 2.0 to make a dent, it will need similar scale and coordination.

A Sip of Sovereignty

LPU's ban on Coca-Cola, Pepsi, and other U.S. soft drinks is more than a campus policy—it's a bold declaration of India's economic sovereignty. Dr. Ashok Kumar Mittal has thrown down the gauntlet, challenging not just the U.S. but also Indians to rethink their consumption habits. As the Swadeshi 2.0 movement gains traction, all eyes are on whether other institutions will take up the mantle. Will this be a fleeting protest or the start of a new era of self-reliance? Only time will tell, but for now, LPU's message is loud and clear: India's pride is non-negotiable.

What do you think? Should other universities and institutions join Swadeshi 2.0 to stand up for India's economic dignity? Share your thoughts below!

Controversy in Sitamarhi: Rahul Gandhi and Priyanka Gandhi Vadra Face Darshan Denial During Voter Adhikar Yatra 2025

On August 28, 2025, Sitamarhi, a culturally significant town in Bihar revered as the birthplace of Goddess Sita, became the focal point of a heated controversy during Congress leader Rahul Gandhi's Voter Adhikar Yatra. The incident centered on the district administration's initial refusal to allow Rahul Gandhi, the Leader of Opposition in the Lok Sabha, and Congress General Secretary Priyanka Gandhi Vadra to offer prayers at the iconic Janaki Temple, citing security concerns. Rahul Gandhi's vocal opposition to the decision, followed by its eventual reversal, sparked widespread debate and added a new dimension to the ongoing political yatra in Bihar. This article delves into the events, the controversy, and its broader implications.

Background of the Voter Adhikar Yatra

Rahul Gandhi launched the Voter Adhikar Yatra on August 17, 2025, starting from Sasaram, Bihar, with the goal of concluding in Arrah by August 30, followed by a mega rally in Patna on September 1. The yatra aimed to highlight alleged electoral malpractices, particularly the deletion of approximately 6.5 million names from Bihar's voter rolls during the Special Intensive Revision (SIR) conducted between June and July 2025. Gandhi accused the Election Commission of India (ECI), Prime Minister Narendra Modi, and Union Home Minister Amit Shah of orchestrating "vote chori" (vote theft) to disenfranchise marginalized groups, a charge that has fueled tensions with the ruling Bharatiya Janata Party (BJP) and its ally, Janata Dal (United) (JDU).

The Sitamarhi leg of the yatra was a significant stop, given the town's religious and political importance in the Mithilanchal region. The visit was intended to combine political outreach with a symbolic gesture of reverence at the Janaki Temple, a site of immense spiritual significance. However, the events that unfolded at the temple overshadowed the yatra's broader objectives.

The Darshan Denial Controversy

On August 28, 2025, as Rahul Gandhi and Priyanka Gandhi Vadra arrived in Sitamarhi to continue the Voter Adhikar Yatra, the district administration initially barred them from offering prayers at the Janaki Temple. The administration cited security concerns, pointing to the large crowds expected during the yatra and the potential for disruptions in the temple premises. The decision was also attributed to logistical challenges posed by the presence of high-profile leaders, including Tamil Nadu Chief Minister M.K. Stalin and Rashtriya Janata Dal (RJD) leader Tejashwi Yadav, who joined the Gandhis for the yatra.

The refusal sparked an immediate backlash from Rahul Gandhi, who accused the administration of acting under political pressure from the BJP-led state government to hinder the Congress's outreach efforts. Gandhi argued that denying access to the temple was an affront to religious freedom and an attempt to suppress the yatra's momentum. He publicly questioned the administration's motives, asking why a routine darshan by opposition leaders posed a security threat when similar visits by BJP leaders had been facilitated without issue. Priyanka Gandhi Vadra echoed these sentiments, framing the denial as an attack on the cultural and spiritual rights of the people of Bihar.

The standoff drew significant attention on social media platforms like X, where supporters of the Congress condemned the administration's decision as an example of political vendetta. Posts circulated alleging that the BJP was attempting to curb the yatra's visibility by restricting the Gandhis' access to a site as revered as the Janaki Temple. Conversely, BJP supporters defended the administration, arguing that the security concerns were genuine given the scale of the yatra and the presence of multiple high-profile leaders.

Rahul Gandhi's Opposition and Resolution

Rahul Gandhi's vocal opposition to the administration's decision escalated the situation. In a public address near the temple, he declared that he and Priyanka would not leave Sitamarhi without offering prayers, emphasizing the symbolic importance of the darshan in connecting with the people of Mithilanchal. He challenged the administration to provide a transparent explanation for the denial, accusing it of bowing to pressure from the BJP-JDU coalition to undermine the opposition's campaign ahead of the Bihar Assembly elections in November 2025.

The mounting public and media pressure, coupled with Gandhi's refusal to back down, prompted the district administration to reconsider its stance. After hours of negotiations, the authorities relented, allowing Rahul Gandhi, Priyanka Gandhi Vadra, and their entourage to perform darshan at the Janaki Temple under heightened security arrangements. The darshan took place later that day, with the Gandhis offering prayers amidst a significant crowd of supporters and media personnel.

Political and Cultural Ramifications

The Sitamarhi temple controversy added a new layer to the Voter Adhikar Yatra, shifting focus from electoral issues to questions of religious access and political interference. For the Congress, the incident provided an opportunity to portray the BJP-led administration as intolerant and obstructive, reinforcing the narrative that the ruling coalition was attempting to suppress opposition voices. Rahul Gandhi's successful push to secure darshan rights was celebrated by Congress supporters as a victory for democratic principles and cultural inclusivity.

However, the BJP and its allies accused the Gandhis of politicizing a religious site for electoral gain. They argued that the yatra's focus on the Janaki Temple was a calculated move to appeal to the sentiments of Mithilanchal's voters, particularly in a region where religious identity plays a significant role in politics. Posts on X from BJP supporters labeled the incident a staged drama, alleging that the Congress had orchestrated the controversy to garner sympathy and media coverage.

The episode also reignited debates about the role of religion in Indian politics. Critics of the Congress argued that Rahul Gandhi's temple visits, including the Sitamarhi darshan, were part of a broader strategy to counter the BJP's dominance over Hindu religious narratives. Meanwhile, Congress leaders maintained that the darshan was a genuine expression of faith, consistent with the party's outreach to diverse communities during the yatra.

Broader Context and Implications

The Sitamarhi controversy unfolded against the backdrop of heightened political tensions in Bihar, where the Voter Adhikar Yatra has already stirred debate over alleged electoral fraud. The opposition's unity, exemplified by the presence of Stalin and Yadav alongside the Gandhis, underscored the INDIA bloc's efforts to challenge the BJP-JDU coalition in the state. However, the temple incident risked overshadowing the yatra's core message about voter rights, diverting attention to a narrative of administrative overreach and religious access.

The controversy also highlighted the delicate balance between security protocols and political freedoms in India. While the administration's initial decision was framed as a precautionary measure, its reversal under pressure raised questions about the consistency of such protocols and their susceptibility to political influence. The incident is likely to fuel ongoing discussions about the impartiality of administrative bodies in BJP-ruled states, particularly as the Bihar elections approach.

Conclusion

The denial of darshan to Rahul Gandhi and Priyanka Gandhi Vadra at Sitamarhi's Janaki Temple during the Voter Adhikar Yatra on August 28, 2025, was a flashpoint that encapsulated the intersection of religion, politics, and governance in India. Rahul Gandhi's determined opposition and the eventual resolution in favor of the darshan underscored the power of public pressure and political mobilization. While the incident bolstered the Congress's narrative of resistance against perceived authoritarianism, it also invited criticism for exploiting religious sentiments for political mileage.

As the Voter Adhikar Yatra continues toward its culmination in Patna, the Sitamarhi episode serves as a reminder of the complex dynamics shaping India's political landscape. With the Bihar Assembly elections looming, the controversy is likely to reverberate, influencing voter perceptions and intensifying the battle between the opposition and the ruling coalition in one of India's most politically consequential states.

Rahul Gandhi’s Voter Adhikar Yatra: Unmasking the Gujarat Model in Bihar’s Heartland

In the sultry August heat of 2025, the dusty trails of Bihar have become the stage for a political spectacle that has gripped the nation's attention. Congress leader and Lok Sabha Leader of Opposition Rahul Gandhi, astride a motorcycle or waving from an open jeep, has embarked on a 16-day, 1,300-kilometer odyssey across Bihar, dubbed the Voter Adhikar Yatra. This journey, which began on August 17 in Sasaram and is set to culminate in a grand rally in Patna on September 1, is not just a political campaign but a bold crusade to challenge what Gandhi calls the Gujarat Model—a term he has redefined as a model of vote theft rather than economic progress. With the Bihar Assembly elections looming, his fiery rhetoric and sharp accusations against Prime Minister Narendra Modi, Union Home Minister Amit Shah, and the Election Commission of India (ECI) have ignited a fierce debate about electoral integrity and the state of Indian democracy.

A Yatra Steeped in Symbolism

The Voter Adhikar Yatra is a meticulously crafted campaign, weaving through over 20 districts of Bihar, from the historic plains of Sasaram to the bustling streets of Muzaffarpur and Sitamarhi. Accompanied by a formidable coalition of INDIA bloc leaders, including RJD's Tejashwi Yadav, Tamil Nadu Chief Minister M.K. Stalin, Telangana Chief Minister Revanth Reddy, and Congress general secretary Priyanka Gandhi Vadra, Rahul Gandhi has transformed this yatra into a powerful symbol of opposition unity. The sight of Rahul and Priyanka riding a Bullet motorcycle, with Tejashwi Yadav trailing in a red T-shirt, has become an iconic image, resonating with Bihar's masses who line the roads, chanting slogans like "Vote chor, gaddi chhodo" (Vote thieves, leave the throne).

The yatra's route is strategic, covering constituencies south and north of the Ganga, from Aurangabad to Katihar, and engaging with communities historically aligned with Congress—marginalized groups, minorities, and increasingly, disillusioned upper-caste voters. In Muzaffarpur, on the 10th day of the yatra, Rahul addressed a massive crowd at Jarang High School ground, his voice cutting through the humid air with a clarity that electrified his supporters. "The Gujarat Model is not an economic model; it is a model of vote chori," he declared, accusing the Bharatiya Janata Party (BJP) of orchestrating electoral fraud that began in Gujarat before 2014 and was scaled nationally thereafter.

The Gujarat Model: A Narrative of Theft?

Rahul Gandhi's central charge is explosive: the much-touted Gujarat Model, long celebrated by the BJP as a paradigm of development and governance, is, in his view, a facade for systemic electoral manipulation. Speaking in Madhubani and Muzaffarpur, he alleged that the BJP, with the complicity of the ECI, has perfected a system of stealing votes by adding fake voters and deleting legitimate ones from electoral rolls. He pointed to Maharashtra, where he claims one crore votes were mysteriously added post-Lok Sabha elections, all favoring the BJP-led coalition. "We didn't say anything earlier because we had no proof. But in Maharashtra, they overdid it, and we found evidence," Gandhi asserted, promising to unveil irrefutable proof of this alleged fraud within six months.

He further criticized a 2023 law, the Chief Election Commissioner and Other Election Commissioners (Appointment, Conditions of Service and Term of Office) Act, which he claims grants immunity to election commissioners, enabling them to act without accountability. "A laborer or farmer can face a case, but not the Election Commissioner. Why? Because vote theft is happening," he charged, pointing to the ECI's refusal to share voter lists or polling booth videography as evidence of collusion. In Bihar, he highlighted the deletion of 65 lakh voters' names during the Special Intensive Revision (SIR) of electoral rolls, alleging it disproportionately targeted the poor, Dalits, OBCs, and tribals. "They steal your vote, then your ration card, your land, and your homes, handing it all to Adani and Ambani," he thundered, framing vote theft as an assault on democracy itself.

A Broader Critique: Cronyism and Foreign Influence

Gandhi's critique extends beyond electoral fraud to a broader narrative of crony capitalism and compromised sovereignty. In Muzaffarpur, he accused the Modi government of prioritizing industrialists like Adani and Ambani through policies like the Agniveer scheme, which he claims undermines public sector jobs and pensions. He also raised eyebrows by referencing former US President Donald Trump's claim that Modi halted India's actions against Pakistan-based terror camps during Operation Sindoor in 2019 within five hours of Trump's directive. "Modi claims a 56-inch chest, but he's a shadow of Trump," Gandhi taunted, portraying the Prime Minister as yielding to foreign pressure.

Another startling accusation came in the form of unverified reports about political funding in Gujarat. Gandhi cited a Dainik Bhaskar report claiming that 10 obscure Gujarat-based political parties, which rarely contest elections, amassed ₹4,300 crore in donations between 2019 and 2024. "Where did this money come from? Who runs these parties? Where did it go?" he demanded, questioning the ECI's silence on the issue. This allegation, tied to Modi's home state, aims to puncture the BJP's narrative of clean governance and transparency.

Opposition Unity and Bihar's Revolutionary Spirit

The Voter Adhikar Yatra is as much about consolidating the INDIA bloc as it is about exposing alleged electoral malpractices. The presence of leaders like M.K. Stalin, who traveled 2,000 kilometers to join the yatra, and Revanth Reddy underscores a unified opposition front. Stalin, in a Tamil speech translated into Hindi, called the deletion of 65 lakh voters' names "more dangerous than terrorism" and praised Gandhi's courage. Tejashwi Yadav, the RJD's de facto chief ministerial candidate, referred to Rahul as "hamare bade bhai" (our elder brother), signaling a cohesive alliance ahead of the Bihar polls.

Bihar, with its history of revolutionary movements from Champaran to Jayaprakash Narayan's Total Revolution, is a fitting backdrop for Gandhi's campaign. "Bihar has always been the land of revolution," he declared in Darbhanga, invoking the state's legacy to frame the yatra as a fight for justice and equality. Observers note that Rahul's focus on marginalized communities and his ability to draw vibrant crowds echo his grandmother Indira Gandhi's 1980 comeback in Bihar. Yet, the challenge remains: can this groundswell translate into electoral success against the formidable NDA, which holds 131 seats in the 243-member Bihar Assembly?

The BJP's Counteroffensive

The BJP has not taken these accusations lightly. Union Minister of State for Home Nityanand Rai dismissed Gandhi's claims as "frustration over defeat," insisting that the Gujarat Model represents "progress, development, and prosperity." Union Minister Giriraj Singh accused Gandhi of lying, asserting that the BJP's longevity in power stems from its work, not manipulation. The ECI, too, has pushed back, with Chief Election Commissioner Gyanesh Kumar defending the SIR process and urging political parties to provide evidence rather than using "dirty phrases" like vote chori. However, Gandhi's retort—that the ECI's refusal to share voter data or preserve polling booth footage raises suspicions—has kept the pressure on.

A Movement or a Mirage?

As the Voter Adhikar Yatra winds through Bihar's heartland, it is clear that Rahul Gandhi is not just campaigning but attempting to ignite a national movement. By reframing the Gujarat Model as a symbol of electoral theft, he challenges the BJP's core narrative of development and seeks to galvanize voters disillusioned by economic inequality and democratic erosion. The yatra's success, however, hinges on whether Congress can substantiate its allegations with concrete evidence and convert public enthusiasm into votes.

For now, the dusty roads of Bihar reverberate with slogans and hope. Rahul Gandhi, once dismissed as a political lightweight, is carving a niche among the state's marginalized and disillusioned. Whether this yatra will reshape Bihar's electoral landscape or remain a fleeting moment of opposition fervor remains to be seen. But as the convoy moves toward Patna, one thing is certain: Rahul Gandhi's Voter Adhikar Yatra has thrown down a gauntlet, challenging the BJP's dominance and demanding accountability in India's democratic process.

Revolutionizing Online Business: Incodev Technologies' E-Commerce 360 Service

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Incodev Technologies' E-Commerce 360 Service starts with robust implementation, focusing on building customized platforms that are functional, scalable, and user-friendly. Leveraging industry-leading technologies like Shopify, Magento, and WooCommerce, Incodev's experts craft e-commerce sites with responsive designs that adapt seamlessly to any device, ensuring a smooth shopping experience for customers worldwide. This implementation phase minimizes operational disruption through the company's agile methodologies and stringent quality assurance processes. Whether a business is launching its first online store or upgrading an existing one, Incodev ensures effortless execution by integrating these platforms with clients' CRM and ERP systems, eliminating data silos and automating workflows.

What distinguishes Incodev is their commitment to 100% on-time, high-quality delivery. By adopting a client-focused approach, they conduct thorough process diagnostics and system configurations tailored to unique business needs. This results in platforms that support flexible pricing, accurate product documentation, and centralized data models—critical elements for managing everything from quote generation to contract execution in a revenue-optimized environment. In sectors like Hi-Tech or Financial Services, where precision is essential, Incodev's e-commerce implementations incorporate AI-powered tools to enhance personalization and efficiency, driving sustained growth without the complexities of traditional setups.

Amplifying Visibility: Digital Marketing Strategies That Convert

Beyond the technical foundation, Incodev's E-Commerce 360 Service excels in digital marketing, transforming online stores into revenue-generating powerhouses. Their data-driven strategies include Pay-Per-Click (PPC) advertising, social media marketing, and compelling content creation, all designed to boost brand visibility and engage target audiences. Incodev's consultants collaborate closely with clients to develop campaigns that resonate, using analytics to refine tactics in real-time and drive measurable conversions.

Consider a manufacturing firm struggling to reach global buyers: Incodev steps in with targeted PPC ads that secure top spots in search results, paired with social media initiatives that build community and loyalty. Content creation plays a pivotal role, producing blog posts, videos, and infographics that inform while subtly guiding potential customers toward purchases. This integrated approach reduces operational complexities and enhances user experiences, aligning seamlessly with Incodev's expertise in revenue management. By syncing these marketing efforts with Conga RLM components like Configure, Price, Quote (CPQ) and Contract Lifecycle Management (CLM), businesses can automate the entire quote-to-cash process, ensuring marketing leads translate into profitable sales.

Climbing the Ranks: SEO Services for Organic Dominance

No e-commerce strategy is complete without a strong focus on search engine optimization (SEO), and Incodev Technologies delivers this with precision in their E-Commerce 360 Service. Their SEO experts optimize product pages, refine site architecture, and conduct advanced keyword research to boost organic traffic and improve search engine rankings. By incorporating best practices and cutting-edge tools, Incodev helps businesses outmaneuver competitors in the crowded digital marketplace.

This service goes beyond basic tweaks, involving a deep analysis of user behavior and market trends to create SEO strategies that deliver long-term results. For example, in the Healthcare sector, where trust and visibility are critical, Incodev optimizes content for specific medical keywords, ensuring compliance with industry standards while enhancing discoverability. The outcome is increased revenue through higher organic reach, reduced reliance on paid ads, and a competitive edge that positions clients as industry leaders. Incodev's robust change management strategies further support this by providing tailored training and stakeholder alignment, ensuring a seamless transition to optimized e-commerce.

A Commitment to Excellence: Driving Business Success with Incodev

Incodev Technologies' E-Commerce 360 Service is more than a set of tools—it's a catalyst for transformation, enabling organizations to achieve strategic goals with confidence. By combining e-commerce implementation, digital marketing, and SEO into a unified offering, Incodev empowers businesses to navigate the complexities of online retail with ease. Their dedication to compliance, scalability, and ongoing support ensures clients not only launch successfully but also thrive in an ever-evolving digital world.

With a focus on exceeding expectations and fostering sustainable profitability, Incodev remains a trusted partner for companies seeking high-impact technology solutions. Whether integrating with Conga Suite for revenue optimization or deploying AI agents for smarter operations, Incodev's holistic approach ensures every aspect of e-commerce is covered. In an era where digital presence defines success, partnering with Incodev Technologies means embracing a future of growth, efficiency, and innovation.

Connect: https://incodevtech.com

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Mithila Foods and Goldiam Shine Bright: Indian Startups Secure Major Funding for Expansion

Two Indian startups, Mithila Foods and Goldiam International Ltd., are making waves in the FMCG and jewelry sectors, raising significant capital to fuel their ambitious growth plans. These funding rounds highlight the growing investor confidence in India's regional and sustainable consumer brands.

Mithila Foods, a Bihar-based FMCG startup, has secured Rs 1.5 crore in seed funding from AJVC, a venture capital firm led by Aviral Bhatnagar. Launched in January 2025 by founders Shubham Sunderka, Ankit Kumar, and Anshu Kumar, the company celebrates Bihar's culinary heritage with products like sattu, roasted chana, makhana, and katarni chuda. The startup has quickly gained traction, reporting an annualized revenue of Rs 3 crore, over 20 stock-keeping units, and a customer base of 25,000 across 4,000 pin codes in just five months.

The fresh capital will enable Mithila Foods to expand its distribution network, strengthen supply chains, and introduce new product categories inspired by regional flavors. Starting from a warehouse in Dumka, the company has already established a nationwide presence through e-commerce giants like Amazon and Flipkart, alongside offline retail in tier-I and tier-II cities. AJVC's investment, which typically involves Rs 1.5 crore for a 9 percent equity stake, aligns with its mission to back early-stage startups in underrepresented regions like Jharkhand and Assam.

In a parallel development, Goldiam International Ltd., a diamond jewelry exporter and emerging player in lab-grown diamonds (LGDs), has raised Rs 202 crore through a Qualified Institutional Placement (QIP). Facilitated by Monarch Networth Capital, the QIP saw participation from prominent investors like Morgan Stanley. The funds will drive the expansion of Goldiam's consumer-facing LGD brand, ORIGEM, which plans to open 70 to 90 stores across India in the next 18 to 24 months.

Goldiam's fundraise is the largest in India's lab-grown diamond retail sector, nearly doubling the size of competing venture capital-backed deals. With six stores opened in the past 10 months, a debt-free balance sheet, and a history of returning nearly Rs 200 crore to shareholders through dividends and buybacks, Goldiam is poised for sustainable growth. The company projects 15% to 20% growth in sales and profitability this year, fueled by its global B2B operations and expanding B2C retail presence in India.

Anmol Bhansali, Director at Goldiam, emphasized the transformative potential of the fundraise: "This capital will help us accelerate ORIGEM's expansion and make lab-grown diamond jewelry more sustainable, accessible, and aspirational for Indian consumers."

These funding successes underscore the vibrant potential of India's startup ecosystem, with Mithila Foods and Goldiam leading the charge in their respective domains. As they scale up, both companies are set to redefine consumer experiences, blending regional authenticity and sustainable innovation.

TikTok and AliExpress Unblocked in India After Five-Year Ban

The Chinese video-streaming platform TikTok and the shopping website AliExpress have been unblocked in India after a five-year ban, marking a significant development in the country's digital landscape. However, the TikTok app remains unavailable on the Google Play Store and Apple App Store. The Indian government had imposed a ban on TikTok and 58 other Chinese apps in June 2020, citing national security concerns during heightened tensions with China following the Galwan Valley clash.

According to a report by Business Today, several users can now access TikTok's website in India, although the app itself is still not available for download. Neither TikTok nor its parent company, ByteDance, has issued an official statement regarding the platform's return to India. Similarly, AliExpress, a popular Chinese e-commerce platform, has also been unblocked, allowing users to access its website once again.

The ban on these apps was enforced under Section 69A of the Information Technology Act, 2000, which allows the government to block access to digital platforms deemed a threat to national security. Alongside TikTok, other apps like ShareIt, UC Browser, and UC News were also prohibited in 2020. The decision came at a time when India-China relations were strained, particularly due to border tensions.

The unblocking of TikTok's website coincides with signs of improving diplomatic relations between India and China. Recent discussions between Prime Minister Narendra Modi and Chinese Foreign Minister Wang Yi focused on maintaining peace along the border, resuming border trade, and encouraging investment. However, the Indian government has not yet made an official announcement regarding the lifting of the ban on the TikTok app itself.

Meanwhile, TikTok faces challenges in other parts of the world. In the United States, ByteDance has been issued an ultimatum to sell its operations or face a potential ban. Interestingly, the White House recently launched its official TikTok account, with its first post featuring a video of President Donald Trump. In the video, Trump stated, "Every day, I wake up determined to deliver a better life for the people of this country. I am your voice." The caption read, "America, we are back."

The partial return of TikTok and AliExpress in India has sparked discussions about the future of Chinese apps in the country. While the websites are now accessible, the absence of the TikTok app on major app stores suggests that the Indian government is proceeding cautiously. For now, users await further clarity on whether these platforms will fully resume operations in India.

Mrunmayi Desai: India's Leading Expert in CLM and CPQ

In India's fast-paced IT industry, where efficient contract management and smooth sales processes are vital for success, Mrunmayi Desai stands out as the country's top expert in Contract Lifecycle Management (CLM) and Configure, Price, Quote (CPQ). As the Director, Technical at Incodev Technologies Pvt Ltd, based in Vadodara, Desai has transformed how businesses handle contracts and pricing workflows. With a perfect success rate across over 100 major CLM and CPQ projects, she is the go-to professional for companies in India seeking reliable, game-changing solutions.

Strong Academic Background

Desai's path to becoming India's leading CLM and CPQ expert started with a Masters' in Computer Science from the University of Southern California, Los Angeles, a top global institution for technology and engineering. This strong academic foundation gave her deep knowledge in algorithms, software engineering, and systems design. These skills drive her innovative approach to CLM and CPQ. Her education sharpened her problem-solving abilities, allowing her to tackle complex IT challenges with precision and creativity, making her a key figure in India's tech scene.

Over a Decade of Expertise

With more than 10 years of experience in IT consulting and implementation, Desai has successfully completed over 100 high-profile CLM and CPQ projects for clients in industries like manufacturing, hi-tech, healthcare, financial services, and software. Before starting Incodev Technologies in 2021, she worked with Conga (formerly Apttus), a global leader in CLM and CPQ solutions. This experience sharpened her skills in using enterprise-grade tools and integrating CLM and CPQ with Salesforce platforms to boost efficiency and revenue.

As Managing Director of Incodev, Desai has made the company a trusted Conga Partner, delivering over 20 CLM and CPQ projects with flawless results. Her leadership focuses on innovation and client success, aligning with Incodev's mission to provide cutting-edge consulting services. Desai's blend of technical and functional expertise allows her to excel in improving business processes, designing enterprise systems, and mentoring teams, cementing her reputation as a thought leader in India's IT industry.

Certified Expertise and Unique Methods

As a certified CLM and CPQ expert, Desai is known for streamlining contract and pricing processes, improving efficiency, compliance, and risk management. Her work with Conga has made her an authority in integrating these systems with Salesforce, creating solutions tailored to the unique needs of the Indian market. Desai's innovative implementation approach ensures smooth transitions for clients, with user-friendly integrations and proactive problem-solving that minimize disruptions and save costs.

Her 100 percent success rate reflects her meticulous attention to detail. Her projects consistently surpass client expectations, delivering faster processes, better scalability, and improved performance. This has made her a trusted partner for businesses across India, from startups to large enterprises, looking to optimize their contract and pricing systems.

Transforming Indian Industries

Through Incodev, Desai has led transformative CLM and CPQ projects that provide excellent user experiences and clear business results. Her work has empowered companies in critical sectors like finance and healthcare, where efficient contract management and accurate pricing are essential for compliance and growth. By addressing India-specific challenges, such as diverse regulations and complex processes, Desai has set a new standard for CLM and CPQ implementations in the country.

Beyond her technical achievements, Desai is a strong advocate for women in technology. Her LinkedIn article, "Women in Corporates & Startups," reflects her commitment to empowering women and fostering innovation in India's tech industry. Her leadership inspires the next generation, especially women, to break barriers and succeed in IT.

Looking Ahead

Desai's vision goes beyond CLM and CPQ. She plans to expand Incodev's expertise into emerging areas like IOT, Automation, and AI agents to meet the changing needs of Indian businesses. Her client-focused approach and technical skills position Incodev as a leader in connecting technology with business success in India.

Mrunmayi Desai's unmatched expertise and dedication have made her India's top authority in CLM and CPQ. As she leads Incodev Technologies, her influence is shaping the future of IT in India, showing that true expertise can deliver transformative results. With a legacy of innovation and success, Desai is a trailblazer and an inspiration, encouraging businesses and professionals to embrace seamless contract and pricing solutions.

Hema and Dharmendra's Secret Sholay Love Story Unveiled by Stunt Double

Fifty years after Sholay revolutionized Indian cinema, the off-screen romance between Hema Malini and Dharmendra continues to enchant fans. Their love, which sparked during the film's production, was a closely guarded secret on set, as revealed by Reshma Pathan, Hema Malini's stunt double. In an exclusive interview with Hindustan Times, the 71-year-old Reshma shares juicy details about the couple's discreet affection and her own thrilling role in the iconic film.

Reshma, who executed all of Hema's daring stunts in Sholay, recalls, "Everyone on set knew Hemaji and Dharamji were in love, but they kept it under wraps. They stayed apart during shoots, each with their own crew." Despite staying in the same hotel, they maintained separate rooms and entourages. "Back then, actors kept their personal lives private. Hemaji spent time with her team, including me, while Dharamji stuck with his," she explains. Reflecting on their lasting bond, Reshma says with pride, "Seeing them together today is heartwarming. They're a true Bollywood love story."

Directed by Ramesh Sippy and written by Salim-Javed, Sholay, featuring Amitabh Bachchan, Sanjeev Kumar, Amjad Khan, and Jaya Bachchan alongside Hema and Dharmendra, remains a cinematic landmark. For Reshma, the film was life-changing. "I became 'The Sholay Girl' after this. No other project earned me such respect," she shares. Her close bond with Hema led to collaborations in multiple films. "We'd eat and chat together; she even welcomed me into her home," Reshma recalls.

A standout memory is a risky Holi sequence stunt, after which Dharmendra gifted her ₹100. "I hesitated, but my mentor urged me to accept it, saying Dharamji was thrilled with my work," she chuckles. Another iconic moment, Basanti's tonga crash, came with a price. "The crew forgot to use a prop wheel, and the tonga collapsed on me. I needed 17 stitches in my leg, bruised my other leg, and injured my back, but that scene became legendary," she says.

Hema and Dharmendra's romance began in 1970 on Tum Haseen Main Jawaan. They tied the knot in 1980 and have two daughters, Esha and Ahana Deol. The pair starred in blockbusters like Seeta Aur Geeta and Dream Girl, solidifying their status as Bollywood's golden couple. As Sholay marks its 50th anniversary, Reshma's tales remind us why the film and its real-life romance remain unforgettable.

The Price of Devotion: Art of Living’s “Mandatory Donation” Sparks Exodus

In the heart of India's spiritual landscape, where the teachings of Sudarshan Kriya—a powerful breathing technique—have uplifted countless lives, a growing unease is rippling through the Art of Living (AOL) community. The organization, built on the pillars of Seva (selfless service), Satsang (community in truth), and Sadhana (spiritual practice), has long been a beacon for those seeking inner peace. Yet, a recent policy requiring a "mandatory donation" of 2 lakhs (200,000 rupees) for teachers aspiring to become Sahaj Samadhi instructors has ignited a firestorm of criticism. This steep financial barrier, coupled with the organization's non-paying teacher model, has led many dedicated teachers to question the alignment of AOL's practices with its preached philosophy—and many are walking away.

For years, AOL teachers have embodied the spirit of seva, offering Sudarshan Kriya and Happiness Program workshops without financial compensation. These teachers, often sacrificing stable careers and personal savings, travel to urban slums and rural villages, spreading messages of joy and mindfulness. Their work is rooted in the belief that service is its own reward, a tenet echoed in AOL's teachings. But the introduction of a 2-lakh "donation" to access Sahaj Samadhi teacher training—a program that promises to deepen one's ability to guide others into effortless meditation—has shattered this idealism for many.

The term "mandatory donation" itself is a point of contention. Framed as a contribution to support the ashram's global initiatives, it functions as a non-negotiable fee. Teachers, already stretched thin by unpaid service, face a stark choice: pay a sum equivalent to months of income or forgo advancing their spiritual and teaching journey. For many, this feels less like seva and more like a transaction—one that contradicts the non-materialistic ethos AOL promotes. The suggestion that this payment is an "investment" only deepens the unease. Teachers aren't salaried; course fees flow directly to the organization. Recovering such a sum would require pushing more enrollments or subtly prioritizing paid programs, turning selfless service into a business model. "Is this what sadhana has become?" one former teacher wrote anonymously online. "A paywall for devotion?"

This policy is not an isolated grievance. Whispers in teacher circles and online forums reveal a broader pattern. Volunteers pay hundreds to learn how to volunteer, teachers shell out thousands for mandatory trainings, and advanced courses come with hefty price tags—$5,500 for teacher training in the US, with similar "donations" in India piling up. Critics argue this creates a hierarchy where only the financially privileged can ascend, while grassroots teachers, often the backbone of AOL's outreach, are left struggling. Reports of the organization's leadership enjoying lavish lifestyles—private jets, grand events—while teachers scrape by have fueled accusations of a spiritual empire profiting off devotion.

The fallout is evident: many teachers have started going away from Art of Living after this. Disillusioned by what they see as a betrayal of the organization's core values, they are leaving quietly or voicing their dissent in anonymous blogs and forums. "True seva doesn't demand a bank balance," one ex-teacher wrote. "Satsang shouldn't exclude the poor. Sadhana isn't a product to be sold." These voices, once drowned out by the organization's global reach, are growing louder, joining a chorus of former devotees who feel AOL has strayed from its mission.

The Sahaj Samadhi training fee is more than a financial burden; it's a symbol of a deeper rift. For those who remain, the question lingers: Can an organization preaching the art of living justify turning devotion into a commodity? For the many who have left, the answer is clear—they've found their own "Sahaj," a spontaneous freedom, not in the ashram's halls but in walking away from a philosophy that feels increasingly like a business. As the exodus grows, AOL faces a critical challenge: reconcile its practices with its preachings or risk losing the very souls who once carried its message to the world.

DDUGU Becomes First University in Eastern Uttar Pradesh to Launch Work-Linked Degree Programs

Gorakhpur, 13th August 2025: Deen Dayal Upadhyaya Gorakhpur University (DDUGU) has taken a pioneering step in higher education by becoming the first university in Eastern Uttar Pradesh to launch Work-Linked Degree Programs, in partnership with TeamLease EdTech, India's leading learning and employability solutions company.

The university has introduced five programs under this initiative: BBA, B.Com (Hons), MA English, MBA, and M.Com (Hons), comprising two undergraduate and three postgraduate programs. These programs are specially designed to bridge the gap between academic learning and real-world industry exposure, enabling students to "learning by doing" and "earning while learning."

Through these programs, students will gain valuable work experience alongside their education, significantly enhancing their employability in the region and contributing to the development of a future-ready workforce. The curriculum has been carefully crafted to be flexible and industry-aligned, ensuring that students acquire both theoretical knowledge and practical skills without compromising academic rigour.

Prof. Poonam Tandon, Vice Chancellor of Deen Dayal Upadhyaya Gorakhpur University, expressed her enthusiasm about the launch, "This is a proud moment for the university. The launch of Work-Linked Degree Programs reflects our commitment to the vision outlined in the National Education Policy 2020, which advocates for integrating education with hands-on experience. By enabling students to work while they study, we are fostering holistic, employability-focused education that empowers our youth and contributes to the development of Uttar Pradesh."

Mr. Shantanu Rooj, Founder and CEO of TeamLease EdTech, added, "We are delighted to partner with Deen Dayal Upadhyaya Gorakhpur University in launching these unique programs. The future of higher education lies in integrating work and learning, and DDUGU is leading the way. This model not only improves learning outcomes but also ensures that students become financially independent and professionally prepared while still studying."

These Work-Linked Degree Programs align with the National Education Policy (NEP) 2020, which emphasises the integration of vocational education and on-the-job training within formal degree frameworks. With this launch, Deen Dayal Upadhyaya Gorakhpur University has positioned itself at the forefront of educational innovation in the region.

Deen Dayal Upadhyaya Gorakhpur University, founded in 1950, is the first university in Uttar Pradesh to emerge as a leading higher studies centre after Independence. It has earned an A++ accreditation from NAAC for its relentless pursuit of its motto, "Let the noble thoughts come to us from all directions," which reflects its openness to diverse perspectives, cultures, and values in its academic and organizational spheres.

The university bears the name of the eminent political philosopher, Pandit Deen Dayal Upadhyaya. It is situated in Gorakhpur, where it draws inspiration from the spiritual, philosophical, patriotic, and philanthropic heritage of Gautam Buddha, Sant Kabir, Guru Gorakshnath, Bismil, Hanuman Prasad Poddar, and the world-famous Gita Press.

The university spans 190.96 acres and comprises eight faculties with forty departments that have been instrumental in providing holistic education to the people of Eastern Uttar Pradesh, Western Bihar, and Nepal since its inception. As a residential-cum-affiliating State University with academic jurisdiction over three districts of Eastern Uttar Pradesh, it boasts of a rich academic legacy, distinguished alumni, competent, qualified, and committed faculty members, a transparent and efficient administrative system, ample career growth opportunities, advanced research facilities, and a lively and secure campus.

TeamLease EdTech is India's leading Learning and Employability solution company. It helps universities launch, run and manage their own Online/ODL Programs, improve the employability of their students through its apprenticeship programs and helps employers build talent supply chains along with improving employee productivity. Through its cloud-hosted, mobile-first, managed services platform, TL EdTech provides a wide range of services - enrollment, learning, upskilling, apprenticeships, student support and assessment - helping customers improve access and learning outcomes. TeamLease EdTech has exclusive partnerships with over 60 of India's largest Universities and Premier Institutions across 16 Indian states, and it trains 7 Lakh students on its platform through 9 Indian languages, works with 1200 corporates in their upskilling/skilling initiatives and manages over 200 degree, diploma, and certificate programs.

From a Rs 2000 Room to a Retail Empire: The Inspiring Growth Story of Vijay Sales

In the bustling streets of Mumbai, where dreams often collide with the harsh realities of urban life, one man's vision transformed a modest Rs 2000 investment into a sprawling electronics retail empire. Vijay Sales, a household name in consumer electronics across India, embodies the quintessential rags-to-riches tale of perseverance, innovation, and customer-centric business acumen. Founded in 1967 by Nanu Gupta in a tiny 200-square-foot room in Mahim, the company has evolved from a humble television and appliance showroom into a multi-chain network spanning multiple states, boasting over 150 stores and billions in revenue. Today, as we trace its journey, Vijay Sales stands as a testament to how strategic growth, family legacy, and adaptability can propel a small venture to national prominence.

The Humble Beginnings: A Borrowed Dream Takes Root

Nanu Gupta, born in 1942 in Punjab and relocating to Bombay (now Mumbai) in 1954, started his entrepreneurial journey with grit and determination. Before venturing into retail, he worked as a distributor for Usha electric fans, gaining invaluable insights into the consumer goods market. In 1967, armed with just Rs 2000 borrowed from family and friends, Gupta opened Vijay Television Store in Mahim, a cramped space that initially sold sewing machines, fans, and transistors. This modest setup, often referred to as the Rs 2000 room, was far from glamorous, but it laid the foundation for what would become a retail powerhouse.

The early years were marked by slow but steady progress. By 1972, the store expanded its offerings to include black-and-white televisions at a new location in Matunga, capitalizing on the growing demand for home entertainment. The real turning point came in 1982 with the introduction of color televisions, which coincided with a market boom in India as television broadcasting expanded. Gupta's strategy was simple yet effective: prioritize customer satisfaction through honest dealings, competitive pricing, and exceptional service. He would personally visit customers to resolve complaints and kept TV sets switched on in the showroom to draw in passersby, creating an inviting atmosphere that fostered loyalty.

The company was formally registered in 1976, and in 1981, it was rebranded as Vijay Sales, reflecting its broadening scope beyond televisions. It took over two decades to open the second branch, a testament to Gupta's cautious approach to growth. In 1986, the first expansion occurred with a 600-square-foot store in Bandra, followed by outlets in Shivaji Park (700 sq ft) and Sion (1500 sq ft) in 1994. By the mid-2000s, Vijay Sales had 8-10 stores in Mumbai and introduced innovative display concepts, allowing customers to interact with products, a novel idea at the time that set it apart from competitors.

The Expansion Era: Scaling New Heights

The true acceleration of Vijay Sales' growth began after 2007, when the company shifted from a Mumbai-centric operation to a regional powerhouse. Expansions into Pune, Surat, Delhi, and Ahmedabad marked the beginning of its multi-city presence. By 2010, the chain had ventured into Gujarat and the National Capital Region (NCR), tapping into emerging markets with rising disposable incomes and a burgeoning middle class.

A pivotal milestone came in 2019 with the acquisition of Tirumala Music Center (TMC), a consumer durables retail chain in Telangana and Andhra Pradesh. Rebranded under Vijay Sales, this move significantly boosted its footprint in southern India, adding stores in Hyderabad, Vijayawada, and Warangal. Today, the network spans Maharashtra, Gujarat, Delhi, Haryana, Uttar Pradesh, Andhra Pradesh, and Telangana, with showrooms designed to cater to diverse budgets and preferences. Each store offers over 5000 products across more than 15 categories, from smartphones and laptops to home appliances and audio systems.

Family involvement has been crucial to this expansion. Nanu Gupta's son, Nilesh Gupta, joined in 1992, bringing operational expertise, while another son, Ashish Gupta, contributed modern management insights. In 2019, grandson Karan Gupta entered the fray, focusing on digital transformation and omni-channel retail, leveraging the company's e-commerce platform (vijaysales.com) to blend online and offline experiences, especially vital post-pandemic.

Current Achievements: A Modern Retail Giant

As of 2025, Vijay Sales operates approximately 157 stores nationwide, employing around 8000 people and maintaining a robust supply chain with well-connected warehouses. The company's revenue has soared to around Rs 11000 crores, a staggering leap from its humble origins, with ambitions to reach 200 stores by the end of the year. This growth is underpinned by strong partnerships with global brands, efficient post-sales services, and a commitment to affordability, making high-quality electronics accessible to millions.

Vijay Sales' success isn't just in numbers; it's in its enduring ethos. From keeping showrooms spotless and products demo-ready to offering flexible payment options and doorstep deliveries, the company has built a loyal customer base that spans generations.

Looking Ahead: A Legacy of Innovation

The story of Vijay Sales is more than a business narrative; it's an inspiration for aspiring entrepreneurs. From that Rs 2000 room in Mahim, which has now expanded to a 40000-square-foot landmark, to a multi-chain network driving India's retail revolution, Nanu Gupta's vision continues to thrive through his family's stewardship. As the company eyes further digital integration and market expansions, Vijay Sales is poised to double its sales in the coming years, proving that with honesty, hard work, and adaptability, even the smallest beginnings can lead to extraordinary heights. In an era of rapid technological change, Vijay Sales remains a beacon of reliable growth, illuminating the path for India's retail future.

The Importance of Social Communication in the Social Media and Digital Age

In the digital age, social communication has evolved dramatically, with social media platforms and digital tools reshaping how we connect, share, and interact. From instant messaging to posts on platforms like X, social communication is no longer confined to face-to-face conversations b


ut extends across virtual spaces, transcending geographical boundaries. This transformation has made effective social communication more critical than ever, influencing relationships, professional success, cultural understanding, and societal progress. This article explores the importance of social communication in the context of social media and the digital age, highlighting its benefits, challenges, and strategies for thriving in this interconnected era.

Fostering Connection in a Digital World

Social media platforms like X, Instagram, and WhatsApp have redefined how we build and maintain relationships. These tools allow individuals to stay connected with friends, family, and communities across the globe, sharing updates, ideas, and emotions in real time. A quick message or a thoughtful comment can strengthen bonds, even when physical distance separates people. For instance, a 2024 study by Pew Research found that 68% of adults reported feeling closer to loved ones through regular interactions on social media.

However, digital communication lacks the nonverbal cues—such as tone of voice or facial expressions—that enrich in-person interactions. This can lead to misunderstandings, like misinterpreting a text's tone or overlooking sarcasm in a post. Effective social communication in the digital age requires clarity, empathy, and mindfulness to ensure messages are received as intended. By choosing words carefully and using tools like emojis or video calls to add context, individuals can foster meaningful connections online.

Amplifying Professional Opportunities

In the professional realm, social communication on digital platforms is a game-changer. Social media sites like LinkedIn and X enable networking on an unprecedented scale, allowing individuals to connect with industry leaders, share expertise, and discover opportunities. A well-crafted post or a thoughtful comment on a professional's thread can spark collaborations or job offers. According to a 2023 LinkedIn report, 85% of jobs are filled through networking, much of which now occurs online.

Moreover, businesses leverage social media to engage with customers, build brand loyalty, and address concerns. Effective communication—such as responding promptly to customer inquiries or crafting engaging content—can enhance a company's reputation and drive growth. For individuals and organizations alike, mastering digital communication skills, such as tailoring messages to specific audiences and maintaining professionalism online, is essential for success in the digital age.

Bridging Cultures and Perspectives

Social media has created a global village, where people from diverse backgrounds can share ideas and learn from one another. Platforms like X enable real-time discussions on topics ranging from politics to culture, fostering cross-cultural understanding. For example, a user in one country can engage with a post from another continent, gaining insights into different perspectives. This exchange promotes empathy and reduces cultural barriers, as individuals encounter new viewpoints and challenge their assumptions.

However, the diversity of digital spaces also presents challenges. Miscommunication can arise from cultural differences in language or humor, and polarizing discussions can escalate quickly. Effective social communication requires cultural sensitivity, such as researching local customs before engaging with international audiences or avoiding assumptions about others' intentions. By approaching online interactions with openness and respect, individuals can build bridges across cultures.

Navigating Challenges in Digital Communication

While social media enhances connectivity, it also introduces unique challenges. Misinformation spreads rapidly, as seen in viral posts that lack context or accuracy. A 2025 report by the World Association for Social Media Studies noted that 60% of users have encountered misleading content online, underscoring the need for critical thinking. Effective communicators verify information before sharing and engage in constructive dialogue to counter misinformation.

Another challenge is the risk of "digital overload," where constant notifications and interactions lead to stress or disengagement. The pressure to respond instantly or maintain an online presence can strain mental health. Balancing digital and offline communication—such as setting boundaries for screen time or prioritizing in-person connections—helps maintain well-being while staying connected.

Online etiquette, or "netiquette," is also crucial. Trolling, aggressive comments, or oversharing can damage relationships and reputations. Practicing kindness, respecting privacy, and avoiding heated arguments in public forums are key to maintaining positive interactions. For example, a polite disagreement in a comment thread, backed by facts, is more likely to foster discussion than a confrontational rant.

 Driving Societal Change

Social communication on social media has become a powerful tool for societal change. Movements like #MeToo and climate activism have gained momentum through viral hashtags and shared stories, uniting millions around common causes. Platforms like X amplify voices that might otherwise be marginalized, enabling grassroots campaigns to influence policy and public opinion. For instance, in 2024, a global environmental campaign on social media led to increased funding for renewable energy in several countries.

Effective communication is critical to these efforts. Clear, compelling messages—whether a viral video or a well-written post—can inspire action and mobilize communities. Activists and organizations must craft messages that resonate emotionally while providing actionable steps, ensuring their calls for change are heard and acted upon.

Strategies for Effective Social Communication

To thrive in the digital age, individuals must adapt their communication skills to the unique demands of social media. Here are some strategies:

- Be Clear and Concise: Online attention spans are short. Use simple language and get to the point quickly.

- Add Context: Emojis, GIFs, or multimedia can clarify tone and intent, reducing misunderstandings.

- Engage Authentically: Share genuine thoughts and respond thoughtfully to others' posts to build trust.

- Practice Digital Literacy: Verify sources before sharing and critically evaluate content to avoid spreading misinformation.

- Respect Boundaries: Avoid oversharing personal details and respect others' privacy in public forums.

- Adapt to Platform:  Tailor communication to the platform's norms—professional posts on LinkedIn, casual updates on X, or visual content on Instagram.

In the social media and digital age, social communication is a vital skill that shapes relationships, careers, and societal progress. It enables connection across distances, amplifies diverse voices, and drives change, but it also demands new skills to navigate challenges like miscommunication and misinformation. By mastering clear, empathetic, and culturally sensitive communication, individuals can harness the power of digital platforms to build meaningful connections and contribute to a more inclusive, informed world. In an era where a single post can reach millions, effective social communication is not just a skill—it's a superpower that shapes our shared future.

THE ARTICLE IS CONCEPTUALIZED AND WRITTERN BY MAULIK BUCH -THE  FIRST SOCIAL COMMUNICATION MENTOR OF INDIA.

The Troubling Side of DigiYatra: Privacy, Security, and Implementation Woes in India's Airport Biometric System

In an era where technology promises seamless experiences, India's DigiYatra initiative stands out as a bold attempt to revolutionize air travel. Launched by the Ministry of Civil Aviation in December 2022, DigiYatra is a facial recognition technology-based system designed to enable contactless, paperless boarding at airports. Passengers upload their Aadhaar-linked details, selfies, and boarding passes to the app, allowing biometric verification at entry points, security checks, and gates. As of mid-2025, it boasts over 15 million users and operates at 24 airports, with plans to expand into a full-fledged Digital Public Infrastructure supporting 22 Indian languages. Proponents hail it as a time-saver, reducing queues and enhancing efficiency. However, beneath the veneer of convenience lie significant issues that have sparked widespread criticism, including privacy breaches, technical failures, coerced enrollments, and questionable management practices. This article delves into these concerns, drawing on reports, user experiences, and expert analyses.

Privacy Concerns: Surveillance in the Skies?

One of the most persistent criticisms of DigiYatra revolves around data privacy. The system collects highly sensitive biometric data, facial scans tied to personal identifiers like Aadhaar numbers and travel details, which raises alarms about potential misuse and surveillance. Critics argue that DigiYatra operates on a flawed model of consent, where users may not fully understand the implications of sharing their data. For instance, the policy allows access to passenger information by security or government agencies, with data retention periods that can be adjusted, fueling fears of unchecked state surveillance.

Privacy advocates have highlighted loopholes in data handling. A 2024 report noted that while the DigiYatra Foundation claims data is stored on users' devices and deleted after 24 hours from airport systems, there are no robust guardrails against misuse by private entities involved in the ecosystem. The integration of facial recognition technology has been likened to a surveillance tool rather than a service, with concerns that it could lead to unfair exclusions or profiling. Moreover, the Digital Personal Data Protection Act of 2023, which governs such systems, has been criticized for inadequate enforcement, leaving room for excessive data collection without clear opt-out mechanisms.

User reports on social media amplify these worries. Many have questioned how a program using unrestrained facial recognition technology at airports is managed, especially given India's lack of comprehensive data protection regulations tailored to biometrics. In one analysis, experts argued that DigiYatra needs greater individual control over data to comply with privacy standards, amid reports of surreptitious enrollments.

Data Security Breaches and Vendor Controversies

Security lapses have further eroded trust in DigiYatra. In April 2024, the app underwent a sudden overhaul: users were forced to download an entirely new version, scrapping the old one. This was not just a tech upgrade, it stemmed from an alleged scam involving the original vendor, Dataevolve Solutions. The company, which handled the app since 2021, was implicated in a money laundering case by the Enforcement Directorate. Shockingly, Dataevolve operated the app on its own infrastructure, not the government's, violating data security protocols. As a result, personal data of over 3.3 million users, including facial biometrics, ended up owned by this tainted private entity.

The incident sparked outrage, with calls for the Ministry of Civil Aviation to clarify how such a critical system was outsourced to a one-person company run by the son of a police officer. Earlier, in 2022, fake apps mimicking DigiYatra exploited package name mismatches, allowing malicious actors to pose as the official app and potentially steal data. These breaches underscore broader cybersecurity risks, especially as DigiYatra scales up. A 2025 academic paper warned of data breach potentials in the system, emphasizing the need for stricter compliance.

Technical Glitches: Convenience or Chaos?

Despite promises of hassle-free travel, DigiYatra has been plagued by technical issues that frustrate users. At Kolkata Airport, travelers reported difficulties uploading boarding passes, defeating the app's purpose of expediting processes. Flight delays often render the app useless, displaying errors like "you are too late," forcing passengers back to manual queues. QR code failures at entry points, such as "Wrong Seat No." errors, have been common, with users blaming integration issues between airlines and the app.

Inclusivity is another pain point. Facial recognition technology systems like DigiYatra have shown inaccuracies for women, people of color, and those with certain facial features, contradicting the goal of seamless travel. Passengers denying permission for DigiYatra have faced repeated boarding pass rejections at security gates, highlighting systemic biases. These glitches not only waste time but also create unnecessary segregation, with long queues forming in DigiYatra lanes as adoption grows.

Consent and Coercion: Voluntary or Forced?

DigiYatra is marketed as optional, but ground realities tell a different story. Social media is rife with complaints of coercion, where airport staff, often private volunteers, push enrollments without proper consent. Despite assurances from Civil Aviation Minister Jyotiraditya Scindia that consent is mandatory, passengers report being funneled into DigiYatra lanes or enrolled surreptitiously. This defective model of consent compromises autonomy, especially when spyware-like access to devices is alleged.

A 2024 Hindu explainer detailed privacy loopholes, including how data deletion policies are unclear, leading to concerns over indefinite retention. NITI Aayog has urged more user control, but implementation remains spotty.

Expansion Plans: Scaling Up Risks?

As DigiYatra eyes Digital Public Infrastructure status, critics warn of amplified issues. Expansion to more airports and languages could exacerbate privacy risks without addressing core flaws like data mismanagement and breaches. A MediaNama report questioned its readiness for wider use, citing a history of scandals. False narratives, like claims of income tax notices for international travel via DigiYatra, have also muddied waters, though debunked.

Conclusion: Balancing Innovation and Safeguards

DigiYatra embodies India's digital ambitions but exemplifies the pitfalls of rushing biometric technology without ironclad protections. While it offers convenience for some, the issues, privacy invasions, security lapses, glitches, and coercion, demand urgent reforms. Stakeholders, including the DigiYatra Foundation, must prioritize transparency, robust data policies, and genuine consent to rebuild trust. Until then, passengers might think twice before handing over their faces to the system. As one expert put it, is it service or surveillance? The answer could shape the future of technology in public spaces.