From Code to Calm: The Inspiring Journey of IT Leader Mrunmayi Desai

In the fast-paced world of enterprise technology, where digital transformation drives billion-dollar decisions, few leaders manage to blend cutting-edge innovation with a profound sense of inner balance. Mrunmayi Desai, a seasoned IT expert based in Vadodara, Gujarat, stands out as one such trailblazer. With more than 23 years of experience navigating complex software implementations, she has risen to a key leadership role at INCODEV Technologies Pvt. Ltd., all while championing holistic well-being as a dedicated instructor with the Art of Living Foundation.

Desai's technical prowess is rooted in leading high-stakes projects across Configure-Price-Quote (CPQ), Contract Lifecycle Management (CLM), billing, digital commerce, and revenue management systems. Her expertise extends to business process re-engineering, enterprise architecture, customer success, and mentoring dynamic teams. Colleagues describe her as "dedicated, self-motivated, methodical, and very capable"—a forward-thinking leader who effortlessly handles tough client relationships and inspires those around her.

Her deep knowledge of platforms like Conga (formerly Apttus) has powered solutions for global clients in manufacturing, high-tech, healthcare, financial services, and software sectors. An avid AI enthusiast, Desai also advises and invests in startups, particularly in IT and healthcare, helping nurture the next wave of digital innovation.

In 2021, Desai realized a longtime entrepreneurial dream by co-founding INCODEV Technologies Private Limited with her mother, Pratibha Desai—a qualified literature graduate and an antique collector who stepped into entrepreneurship at 70 to support the venture. Officially, Pratibha serves as founder and Managing Director, while Mrunmayi drives the company's day-to-day operations and strategy. As a trusted Conga partner, INCODEV has completed over 20 projects, specializing in ERP consulting, AI-driven workflow automation, and client-centric digital transformations that prioritize seamless user experiences and operational efficiency.

The firm, built on pillars of trust, transparency, and technology, empowers businesses to gain competitive edges in a rapidly evolving market.

Yet Desai's story extends far beyond boardrooms and code. Long associated with the Art of Living Foundation—the global nonprofit established by Sri Sri Ravi Shankar—she has served as an instructor teaching transformative practices like Sudarshan Kriya, a rhythmic breathing technique known for reducing stress, boosting energy, and restoring mental clarity.

Desai has eloquently highlighted how modern life's relentless pace can turn existence into a "mechanical robotic" routine, robbing people of true appreciation for themselves and others. Through meditation, yoga, and practical wisdom, her sessions guide participants toward greater calm, focus, and resilience amid daily challenges.

In an era where professional burnout is rampant, Mrunmayi Desai offers a powerful example of equilibrium: excelling in high-pressure tech leadership and entrepreneurship while fostering inner peace and community service. Her multifaceted path not only drives business success but also inspires countless professionals to seek harmony between ambition and well-being.

Visit: https://incodevtech.com

Maulikk Buch: The Pioneer Revolutionizing Digital Marketing and Journalism in India

In the dynamic landscape of digital media, Maulikk Buch stands out as a prominent figure in journalism, public relations, and digital innovation in Gujarat, India. Born on June 3, 1979, in Ahmedabad and raised in Vadodara, he has built a career spanning over 25 years, blending traditional journalism with modern digital strategies, crisis management, and entrepreneurial ventures. He also pursues in-depth research into occult and paranormal topics.

Early Life and Education: Foundations in Gujarat's Cultural Hub

Maulikk Buch grew up in Vadodara, immersed in Gujarat's rich cultural environment. He studied at Maharaja Sayajirao University of Baroda (M.S. University), where he developed strong communication and analytical skills that formed the basis of his multifaceted career.

A Distinguished Career in Journalism: Building Expertise Across Publications

Buch began his journalism journey in 1999 as a trainee reporter at Gujarat Samachar in Vadodara, later becoming Staff Correspondent from 2005 to 2007. He contributed to Ahmedabad Mirror (Times of India group), covering local news, social issues, protests, and community events with notable accuracy in challenging situations. His work earned endorsements from peers for reliability and grassroots reporting.

Expertise as a Communication Consultant: Strategic Impact

Around 2010, Buch moved into public relations, leading Gujarat operations at Adfactors PR. He handled communications for major clients like Adani Enterprises, contributing to projects such as the Adani logo rebranding. His skills cover corporate communications, crisis and reputation management, digital marketing, content strategy, and more. He has mentored startups through NITI Aayog's Atal Innovation Mission and helped shape ethical digital media standards as a founding member of the Digital Media Association of Gujarat.

Pioneering Digital Marketing and Media Ventures

Since 2011, Buch has been active in digital strategies in Gujarat, starting with personal blogging and evolving into platforms like thebullswire.net (financial news). In 2015, he founded Reopinion Media & Com Pvt. Ltd., offering reputation management, crisis communications, and digital services. He has led hyperlocal sites including theahmedabadbuzz.com, thebarodian.in (celebrating 10 years in 2025), and dailygujarat.com (a Gujarati news portal reclaimed after challenges). Buch has also provided editorial guidance to outlets like theindiawire.com and others, and supported events like the Vadodara Marathon with pro bono PR.

Beyond Professional Pursuits: Paranormal Research and Spiritual Exploration

With over 27 years of research, Buch explores Aghor Tantra, Vedic rituals, Rudraksha science, and Dus Mahavidya. He shares insights through AghoriStories.com and his YouTube channel @aghoristories, demystifying topics like psychic phenomena and goddess worship for modern audiences.

Online Presence and Connections

Reach Maulikk Buch on LinkedIn (linkedin.com/in/maulikk-buch), X (@mbbuch), Instagram, or email (maulikk.buch@gmail.com).

Conclusion: A Versatile Leader in Media and Mysticism

Maulikk Buch bridges journalism, digital entrepreneurship, strategic communications, and esoteric studies, influencing ethical media practices in Gujarat and beyond while inspiring through his diverse expertise.

ROOTSTART KNOWLEDGE SERIES Launching a Startup in India: A Comprehensive Educational Guide

India remains the world's third-largest startup ecosystem, with over 205,924 DPIIT-recognized startups as of late 2025. The Startup India initiative continues to drive this growth through tax incentives, funding access, easier regulations, and new platforms like BHASKAR (Bharat Startup Knowledge Access Registry) for ecosystem networking. With approximately 123 unicorns (including recent entrants like Raise in sectors like fintech and others), India showcases how innovation can achieve global scale. Classic successes like Flipkart, Zomato, Paytm, Ola, and emerging stars like Zepto (quick commerce), Meesho (social commerce), and Groww (fintech investing) highlight diverse opportunities.

This updated guide details the step-by-step launch process, incorporating 2025 realities, real examples, and best practices.

Step 1: Ideation and Validation

Solve a real problem with innovation, scalability, or job creation.

Research markets using Google Trends, surveys, competitor tools.

Validate via MVP testing with customers.

Avoid no-market-need launches (a top failure reason per global studies).

Example: Zepto validated ultra-fast grocery delivery demand in dense urban areas, scaling rapidly to unicorn status.

Step 2: Build Your Team and Business Plan

Assemble co-founders with complementary skills (tech, marketing, operations).

Draft a robust plan covering:

Executive summary

Market analysis

2-3 year financials

Go-to-market strategy

Diverse teams reduce failure risks.

Example: Groww's founders leveraged fintech expertise to simplify investing for retail users.

Step 3: Legal Registration and Structure

Preferred options:

Private Limited Company (ideal for funding/credibility)

LLP

Partnership

Use MCA's SPICe+ form for incorporation, PAN, TAN, GST.

Secure licenses (e.g., GST if turnover > ₹40 lakh for goods/₹20 lakh for services in most states; sector-specific like FSSAI).

Timeline: 3-15 days (often 7-10 with complete docs).

Cost: ₹6,000-₹30,000 (government fees ₹3,000-₹10,000 + professional/stamp duty).

Step 4: Apply for DPIIT Startup Recognition

Unlock government perks via startupindia.gov.in post-incorporation.

Eligibility (2025):

Private Ltd/LLP/Partnership

<10 years old

Turnover <₹100 crore

Innovative/scalable (not split/reconstructed business)

Benefits:

3-year income tax exemption (Section 80-IAC; apply separately via IMB)

Angel tax exemption

80% IPR fee rebate + faster processing

Self-certification for labor/environment laws

Government tenders without EMD/experience

Process: NSWS portal registration → DPIIT application → Documents (incorporation cert, pitch deck).

Example: Recent unicorns like Porter (logistics) and Meesho used recognition for early advantages.

Step 5: Secure Funding

Stage-based options:

Stage                  Funding Options                          Examples/Notes

Pre-Seed/Idea          Bootstrapping, F&F, Crowdfunding         Many D2C brands like Mamaearth started bootstrapped.

Seed                   Angels, SISFS (up to ₹50 lakh grant via incubators), Incubators  Zepto raised early seed for quick commerce pivot.

Early Growth           VC, Accelerators                         Groww from Info Edge/Sequoia; Meesho social commerce scaling.

Scale                  Series rounds, SIDBI Fund of Funds       Porter hit unicorn with logistics-focused funding.

Network at events, LinkedIn, AngelList. Build traction before VC.

Key Scheme: Startup India Seed Fund (₹945 crore corpus) – up to ₹20 lakh proof-of-concept grant + ₹50 lakh for commercialization via incubators.

Step 6: Build and Launch Your MVP

Develop product/service.

File IPR early (rebates available).

Launch via digital channels (social, SEO, WhatsApp).

Example: Paytm scaled payments post-2016 demonetization; modern quick-commerce like Zepto optimized for 10-minute delivery.

Step 7: Marketing, Sales, and Growth

Focus cost-effective acquisition, retention, feedback.

Scale hiring, geography.

Track CAC, LTV, burn rate.

Example: Meesho empowered resellers via social networks for low-cost growth.

Step 8: Compliance, Scaling, and Exit

File GST/ITR, maintain books.

Self-certify where eligible.

Address challenges: funding winters, talent, regulations, competition.

Seek mentorship (incubators, accelerators).

Plan sustainability; consider IPO/exit (many 2025 listings like Swiggy inspired paths).

Key Lessons from Indian Success Stories (2025 Edition)

Adaptability: Zepto's hyperlocal quick commerce amid e-grocery boom.

Inclusivity: Meesho enabling small resellers/women entrepreneurs.

Tech Disruption: Groww democratizing investments.

Resilience: Porter innovating logistics despite competition.

Global Ambition: Many unicorns expanding internationally.

Additional Tips for 2025

Leverage new platforms like BHASKAR for networking/mentorship.

Focus on profitability – investors prioritize sustainable models.

Explore sectors like defence tech, EV, AI (high funding growth).

Resources

Official Portal: startupindia.gov.in

Seed Fund: seedfund.startupindia.gov.in

Incorporation: mca.gov.in

BHASKAR: For ecosystem collaboration

India's ecosystem, with over 200,000 recognized startups and significant job creation, empowers innovators. Validate ideas, leverage support, execute relentlessly. The rewards – from unicorns to societal impact – await. Best wishes!

Congress's 'Vote Chor, Gaddi Chhod' Mega Rally at Ramlila Maidan: A Show of Strength Against Alleged Electoral Malpractices

On December 14, 2025, Delhi's historic Ramlila Maidan transformed into a sea of Congress flags and banners as the Indian National Congress organized a massive rally dubbed 'Vote Chor, Gaddi Chhod' (Vote Thief, Vacate the Throne). This event marked a significant escalation in the party's nationwide campaign against what it alleges are systematic attempts by the ruling Bharatiya Janata Party (BJP) and the Election Commission of India (ECI) to manipulate electoral rolls through the Special Intensive Revision (SIR) process.

The rally drew thousands of party workers, leaders from across states, and supporters, turning the iconic ground—traditionally known for cultural Ramlila performances and major political gatherings—into a platform for vocal opposition. Chants of "Vote Chor, Gaddi Chhod" echoed throughout, symbolizing the Congress's demand for accountability and fair elections.

### Background and Allegations

The Congress has been vocal about irregularities in the SIR of electoral rolls, launched in several states and union territories. The party claims this process disproportionately deletes names of voters from marginalized communities while adding others, potentially favoring the BJP. Rahul Gandhi and other leaders have repeatedly accused the government and ECI of "collusion" to enable "vote chori" (vote theft).

Prior to the rally, the Congress conducted a nationwide signature drive, collecting over 5.5 crore signatures opposing these alleged malpractices. The party planned to submit a memorandum with these signatures to the President of India.

The event was positioned as a continuation of parliamentary debates where the opposition highlighted these issues, now taken directly to the public.

Key Participants and Speeches

The rally featured fiery addresses from the Congress's top leadership, showcasing unity and directly targeting the BJP, RSS, and the Election Commission. The speeches emphasized themes of truth versus power, protection of the Constitution, and vows to restore electoral integrity.

Mallikarjun Kharge (Congress President):

In an emotional and hard-hitting speech, Kharge called those indulging in "vote chori" "gaddars" (traitors) who must be removed from power to safeguard the Constitution and citizens' voting rights. He asserted that only the Congress ideology could save the country from the divisive seeds sown by the RSS-BJP. Kharge urged the public to unite behind Rahul Gandhi and Priyanka Gandhi Vadra to protect voters' rights.

Striking a personal note, he revealed skipping his son's surgery in Bengaluru to attend the rally, saying it was more important "to save 140 crore people." He contrasted Congress's resilience with the BJP's, stating, "We lost at many places, but our party and ideology are alive. If Modi loses once, there will be no trace of him." Kharge also criticized PM Modi's foreign trips during Parliament sessions and led chants of "Vote Chor, Gaddi Chhod" and "Vande Mataram."

Rahul Gandhi (Leader of Opposition in Lok Sabha):

Rahul Gandhi delivered a sharp attack, declaring that "vote chori is in the BJP's DNA" and vowing to stand with "satya" (truth) and non-violence to remove the "Modi-Shah-RSS government." He accused the Election Commission of siding with "lies" over truth, directly naming Chief Election Commissioner Gyanesh Kumar and Election Commissioners Sukhbir Singh Sandhu and Vivek Joshi, alleging they worked for the BJP rather than India.

Gandhi promised to retroactively amend laws granting immunity to election commissioners and take action against them. He asserted that while the BJP has "satta" (power), the Congress has truth, and it may take time but truth will prevail. "We'll defeat Modi and Shah with truth and ahimsa," he said, boosting the crowd's morale.

Priyanka Gandhi Vadra:  

Priyanka Gandhi accused the BJP of weakening democratic institutions and raised suspicions over every step of the electoral process. She challenged the BJP to contest a fair election using ballot papers, stating, "They know they'll never win without EVMs and EC support." She demanded answers from the three election commissioners on how they "conspired" to undermine voting rights.

Highlighting past tactics, she mentioned opposition leaders being jailed, Congress accounts frozen, and bogus allegations to force defections. Priyanka criticized the lack of parliamentary debates on issues like unemployment and inflation, saying the government fears exposure of "vote chori."

Other leaders like Sachin Pilot questioned the EC's neutrality and accused the government of hollowing out institutions over 11 years.

Leaders assembled at the Congress headquarters before proceeding to the venue in a symbolic bus journey.

 Atmosphere and Impact

The ground was packed with enthusiastic supporters from states like Karnataka, Telangana, Jharkhand, and Chhattisgarh. Banners, posters, and live streams amplified the message, with the rally described as "historic" by several state units.

While the Congress framed it as a defense of democracy, critics from the BJP dismissed it as political theatrics and an attempt to shield "infiltrators." Nonetheless, the event underscored the deepening polarization over electoral integrity ahead of future polls.

Ramlila Maidan, with its rich history of hosting landmark political events—from anti-Emergency rallies in the 1970s to Anna Hazare's anti-corruption movement—once again proved its significance as a venue for mass mobilization.

This rally not only boosted Congress morale but also intensified public discourse on electoral reforms, setting the stage for further opposition campaigns.

Why AghoriStories.com Is the Single Best Platform for Authentic Knowledge on Aghori, Tantra, Hoodoo, Voodoo, and Real Witchcraft

In an internet flooded with clickbait "Top 10 Aghori Secrets" videos, TikTok teens pretending to be rootworkers, and $999 online Tantra courses taught by people who have never met a real guru, finding trustworthy information on extreme mysticism and occult traditions feels impossible.

Most websites either sensationalize (cannibal Aghoris! evil Voodoo dolls!) or water everything down into pastel New-Age fluff.  

AghoriStories.com is the rare exception that refuses to do either.

Launched and curated by practitioners and scholars who have spent years in cremation grounds, Tantric peethas, New Orleans conjure shops, and Haitian peristyles, AghoriStories.com has quietly become the most respected, in-depth, and brutally honest resource for authentic esoteric knowledge—East or West.

Here are the reasons it stands head and shoulders above every other platform:

### 1. Zero Sensationalism, Zero Romanticism  

Unlike 99 % of "Aghori" content online that shows fake skull-carrying actors, every story, ritual description, and photograph on AghoriStories.com comes from documented fieldwork or direct lineage sources. They openly call out frauds, Instagram babas, and Hollywood stereotypes.

 2. Actual Lineage Voices  

The platform regularly features long-form interviews and articles written by:  

- Real Aghori sadhus from the Kināram lineage  

- Initiated Kaula and Sri Vidya Tantrikas  

- Hereditary Hoodoo root doctors from Louisiana and Mississippi  

- Mambos and Houngans of authentic Haitian Vodou  

- Traditional witches (not Wiccans) from Appalachian and British streams  

You're not getting second-hand Wikipedia summaries—you're reading the words of people who actually do the work.

 3. Depth That Other Sites Are Afraid to Touch  

Where else will you find:  

- A 7,000-word breakdown of the five authentic makara in left-hand Tantra (with Sanskrit sources)  

- The real history of the "Voodoo doll" myth and what actual doll work looks like in Vodou and Hoodoo  

- Step-by-step documentation of an Aghori Shivnetra ritual performed on a corpse  

- The differences between European witchcraft, Traditional Witchcraft, and modern Wicca—without the usual pagan politics  

 4. Ruthless Debunking  

AghoriStories.com maintains an entire section called "Fake vs Real" that systematically destroys popular myths:  

- No, Aghoris are not cannibals for shock value  

- No, Hoodoo is not "African Voodoo"  

- No, you do not "activate" a mojo bag with moonlight and affirmations  

- No, Tantra is not just tantric sex  

5. Free, Ad-Free, and Independent  

Unlike almost every other spirituality blog that survives on affiliate crystal links and fake guru courses, AghoriStories.com runs on donations and book sales only. There are no pop-ups, no email funnels, no "Enroll in my $1,997 Black Magic Mastery Course."

 6. Bridges East and West Without Cultural Appropriation  

Instead of mashing everything into a meaningless "universal energy" soup, the site clearly explains parallels and differences:  

- How Kaal Bhairav sadhana mirrors certain Goetic workings  

- Why Hoodoo's use of Psalms versus Tantric use of Bija mantras  

- The shared taboo-breaking philosophy between Aghoris and some traditional witchcraft paths  

 Final Verdict  

If you are tired of superficial TikToks, fear-mongering documentaries, and feel-good spiritual bypassing, bookmark AghoriStories.com today.

Whether you want to understand the terrifying beauty of a real Aghori at Manikarnika Ghat, learn the correct way to petition Papa Legba, or finally read an honest explanation of what left-hand Tantra actually entails—AghoriStories.com is the only platform that delivers the unfiltered truth.

Visit: https://aghoriStories.com  

Your search for authentic occult knowledge ends here.

Crossroads of the Worlds: Why Papa Legba and Lord Bhairava Are Secretly the Same Guardian of the Same Gate

Across oceans and centuries, two terrifying yet benevolent figures stand at the threshold of the human and the divine, leaning on a staff, surrounded by dogs, holding the keys to every door that matters. One is worshipped from Port-au-Prince to New Orleans; the other from Varanasi to the cremation grounds in Nepal. Their names are Papa Legba and Kala Bhairava, and once you place their myths side by side, the similarities are impossible to ignore.

To read full article click

https://aghoristories.com/bhairav-rahasya/bhairav-rahashya-%e0%a4%ad%e0%a5%88%e0%a4%b0%e0%a4%b5-%e0%a4%b0%e0%a4%b9%e0%a4%b8%e0%a5%8d%e0%a4%af/

Vadodara is becoming the adda of Medical Mafias with so many khopcha hospitals with proper approvals: VMC silent!

Vadodara Sitting on a Medical Time Bomb

In the heart of Gujarat's most cultured city, a silent disaster is waiting to explode. Hundreds of gleaming multi-speciality hospitals, nursing homes and ICU centres line the streets of Sayajigunj, Alkapuri, Akota, Gotri, Atladara and New VIP Road. To the common man, they look like symbols of modern healthcare. In reality, most of them are illegal concrete jungles running on fake papers and political protection.

These are not roadside quack clinics. Many are 50- to 300-bed facilities with ventilators, modular operation theatres, cath labs and dialysis units, yet almost every one of them openly violates:

- Gujarat Nursing Home Registration Act  

- Biomedical Waste Management Rules  

- Mandatory Fire NOC  

- Building Use permission from Vadodara Municipal Corporation  

- Clinical Establishments Act  

- In several cases, even basic registration of doctors with the Gujarat Medical Council  

How do they survive? Simple. They start as a small 500 sq ft "clinic" on paper, then illegally add floor after floor until they become towering 30,000–50,000 sq ft hospitals without ever updating their registration. Agricultural and residential plots are magically converted into "hospital zones" overnight with forged documents. Fire NOCs are issued without a single sprinkler or fire escape because the file reaches the officer with a phone call from an MLA's PA.

Biomedical waste (used syringes, infected bandages, expired medicines) is routinely dumped in open grounds or handed over to unlicensed ragpickers, but the Gujarat Pollution Control Board never raids these "high-connection" facilities.

The COVID-19 pandemic turned this illegality into a goldmine. Hundreds of these unauthorised structures were declared "Dedicated COVID Hospitals" within hours by the state government. Crores were earned through inflated bills and phantom admissions, and the temporary permission quietly regularised buildings that should have been razed to the ground.

The protectors are the usual suspects:

- Sitting and former MLAs and MPs (from both BJP and Congress) who either own these hospitals or hold benami stakes  

- Senior police officers who receive free treatment for entire families  

- VMC officials who run a well-oiled weekly hafta system  

- Gujarat Medical Council that almost never cancels licences even after proven negligence deaths  

Every few years the mask slips. A fire kills patients trapped in an illegal top floor. A botched surgery makes headlines. A child dies because the "ICU" had no functional ventilator. Newspapers scream for 48 hours, the district collector orders a "survey", two or three small fries are sealed for optics, and within a month the jungle is back, bigger and bolder.

On paper, everything is legal because the paper itself is bought and managed. In reality, Vadodara has one of the highest concentrations of illegal medical establishments in the country.

The city is sitting on a medical time bomb whose timer is controlled by politicians, builders and greedy doctors. One major fire, one deadly infection outbreak or structural collapse is all it will take for the truth to come crashing down, literally.

Until that nexus is broken, the glittering hospital boards will keep promising "world-class care" while gambling with thousands of innocent lives, one illegal floor at a time.